Consumer Behavior in Practice: Strategic Insights for the Modern Marketer, by Eugene Y. Chan, Switzerland, Palgrave Macmillan, 2024, 272 pp., $78.34 (Paperback), ISBN 9783031509490

Bayu Prasetio, Endang Supardi and Hari Mulyadi

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2024, vol. 112, issue C

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:112:y:2024:i:c:s2214804324001150

DOI: 10.1016/j.socec.2024.102278

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