Causal effects of information friction on willingness to pay for hurricane-resistant buildings
Sebastain N. Awondo and
Lawrence S. Powell
Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2024, vol. 113, issue C
Abstract:
We investigate the causal effects of information provision on willingness to pay (WTP) for precautionary building standards. In a randomized stated preference field experiment, we present video evidence that hurricane-resistant building standards outperform traditional building standards to a random sample of homeowners. Our analysis reveals evidence consistent with causal effects of video information on WTP for hurricane-resistant buildings. Overall, alleviating performance information friction increases WTP by $634 on average and three times more among risk-neutral homeowners if the WTP payment card range is not truncated.
Keywords: Disaster risk reduction; Willingness to pay; Hurricane-resistant buildings; Information friction; Field experiments (search for similar items in EconPapers)
JEL-codes: D81 G22 Q51 Q54 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:113:y:2024:i:c:s2214804324001344
DOI: 10.1016/j.socec.2024.102297
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