Hair color and wages: Waitresses with blond hair have more fun

Nicolas Guéguen

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2012, vol. 41, issue 4, 370-372

Abstract: The effect of employees’ hair color on wages was experimentally tested in a tipping context. Waitresses in several restaurants were instructed to wear blond, red, brown or dark colored wigs. The effect of hair color on tipping according to patron's gender was measured. It was found that waitresses wearing blond wigs received more tips but only with male's patrons. Waitresses’ hair color had no effect on females’ tipping behavior.

Keywords: Restaurant; Tipping; Employees; Physical appearance; Hair color (search for similar items in EconPapers)
JEL-codes: J30 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:41:y:2012:i:4:p:370-372

DOI: 10.1016/j.socec.2012.04.012

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