Using priming manipulations to affect time preferences and risk aversion: An experimental study

Avi Israel, Mosi Rosenboim () and Tal Shavit ()

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2014, vol. 53, issue C, 36-43

Abstract: The objective of this paper is to test how priming manipulation affects time preference (subjective discount rates) and risk aversion. In this study, we exposed subjects to visual (pictorial) and textual priming for vacation and for old age in order to influence their time preference. The results indicate that our pictorial priming manipulations did affect time preference and subjective discount rates: vacation scenes increased present preference, and pictures of older people reduced present preference. The pictorial priming with vacation scenes also increased risk aversion. On the other hand, textual priming did not affect time preference or risk aversion.

Keywords: Subjective discount rate; Priming; Visual priming; Textual priming; Time preference; Financial decision making; Financial education (search for similar items in EconPapers)
JEL-codes: D90 D91 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:53:y:2014:i:c:p:36-43

DOI: 10.1016/j.socec.2014.08.006

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