Do charities get more when they ask more often? Evidence from a unique field experiment

Bas Donkers, Merel van Diepen and Philip Hans Franses

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2017, vol. 66, issue C, 58-65

Abstract: Charitable organizations send out large volumes of direct mailings, soliciting for money in support of many good causes. Without any request, donations are rarely made, and it is well known that each request for money by a charity likely generates at least some revenues. Whether a single request from a charity increases the total amount donated by an individual is however unknown. Indeed, a response to one request can hurt responses to others. The net effect is therefore not easily observable, certainly not when multiple charities address the same individuals.

Keywords: Fundraising; Competition; Direct mailing; Field experiment (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (23)

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Working Paper: Do Charities Get More when They Ask More Often? Evidence from a Unique Field Experiment (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:66:y:2017:i:c:p:58-65

DOI: 10.1016/j.socec.2016.05.006

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