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Now or never! The effect of deadlines on charitable giving: Evidence from two natural field experiments

Mette Trier Damgaard and Christina Gravert

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2017, vol. 66, issue C, 78-87

Abstract: Do time constraints impact charitable giving? This paper develops a simple model to show how deadlines could affect the propensity to make a charitable donation. We then conduct two field experiments to show empirically the effect of deadlines on charitable giving. About 53,000 prior donors of a large Danish charity received e-mails and text messages with varying deadlines for giving. We find no effect of deadlines on the propensity to give. Instead we observe a “now-or-never” effect; either donations are made immediately or not at all.

Keywords: Field experiment; Charitable giving; Time preference; Deadline; Avoiding-the-ask (search for similar items in EconPapers)
JEL-codes: C93 D03 D64 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:66:y:2017:i:c:p:78-87

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