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Markets, trust and cultural biases: evidence from eBay

Ricardo Perez-Truglia

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2018, vol. 72, issue C, 17-27

Abstract: A body of research argues that cultural biases in trust may be responsible for economic backwardness. This paper studies the role of cultural biases in a real-world market, eBay, with well-designed features intended to facilitate cooperation. We analyze the buyer’s decision to leave negative feedback as an act of mistrust towards the seller. To identify the effects of buyer characteristics on feedback choices, we exploit an identification strategy that leverages high-volume data from millions of transactions. We find that negative feedback decreases as buyers gain experience on the market. Also, we show that measures of pro-social beliefs and behavior do not explain feedback choices. Our favorite interpretation is that cultural biases in trust may have limited importance in markets with effective reputation-building mechanisms.

Keywords: Market; Trust; Culture (search for similar items in EconPapers)
JEL-codes: D63 D80 L86 Z10 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:72:y:2018:i:c:p:17-27

DOI: 10.1016/j.socec.2017.11.004

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Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) is currently edited by Pablo Brañas Garza

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