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The role of social information, market framing, and diffusion of responsibility as determinants of socially responsible behavior

Bernd Irlenbusch and David J. Saxler

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2019, vol. 80, issue C, 141-161

Abstract: A recent debate raises questions on what shapes socially responsible behavior. In an experiment, we disentangle major determinants, social information, buyer/seller framing and diffusion of responsibility, and provide evidence on how they influence decisions when decision-makers can gain money by harming uninvolved parties. Our results show that buyer/seller framing tends to encourage subjects to make purely self-interested decisions. In contrast, social information about others who behaved socially responsible increases social responsibility. When comparing individual decisions with joint decisions, we observe no effect of diffusion of responsibility on socially responsible behavior.

Keywords: Social responsibility; Social information; Buyer/seller framing; Diffusion of responsibility; Experiment (search for similar items in EconPapers)
JEL-codes: C92 D47 (search for similar items in EconPapers)
Date: 2019
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