 Meaning and gender differencesJonathan Bezalel, Yevgeny Mugerman and Eyal Winter () Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2021, vol. 95, issue C Abstract: This study utilizes the crowdfunding setting, and examines gender differences with regard to the perceived meaning of donations. The crowdfunding mechanism creates a singular reciprocal interaction where motivations can be examined and compared. We show that women's perceived meaning is more sensitive to the existence of gift rewards than that of men. When the gift incentive is nonexistent, women attribute a greater sense of meaning to their contribution, whereas this effect is largely absent or even reversed in men. Our findings have far-reaching implications in all aspects of donor retention strategies. Specifically, our findings indicate that women are more aligned with the Kantian doctrine of rejecting self-interest considerations of altruistic behavior than men. Keywords: Meaning; Donation; Gender gap; Support; Altruistic behavior; Donor retention; Crowdfunding (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:95:y:2021:i:c:s2214804321000975 DOI: 10.1016/j.socec.2021.101757 Access Statistics for this article Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) is currently edited by Pablo Brañas Garza More articles in Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) from Elsevier |
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