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A decision model for bank branch site selection: Define branch success and do not deviate

Julia García Cabello

Socio-Economic Planning Sciences, 2019, vol. 68, issue C

Abstract: Site selection is one of the most important decision making processes for firms since, if done correctly, it provides access to the best customers and the greatest market potential. In contrast, poor location choices are costly and difficult to reverse.

Keywords: Bank branch site selection; Imitate branch success; Feature vector (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1016/j.seps.2017.09.004

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