Creating customer, museum and social value through digital technologies: Evidence from the MANN Assiri project

Filomena Izzo, Ida Camminatiello, Pasquale Sasso, Ludovico Solima and Rosaria Lombardo

Socio-Economic Planning Sciences, 2023, vol. 85, issue C

Abstract: The object of museums is to reflect and respond to the cultural capital inherent in people and achieve their full citizenship potential. New technologies are considered essential to attract new audiences and improve access to museums. There are no current studies linking the application of new technologies in museums to an increase in value creation for visitors and for society. The aim of this study is to address this gap in the research. To this end, a questionnaire was distributed among visitors to the National Archaeological Museum of Naples (MANN) who used augmented reality (AR) technology to experience an exhibition artifact.

Keywords: Museum; Social value; Customer value; Digital technologies; Hierarchical agglomerative clustering; Multiple correspondence analysis (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceps:v:85:y:2023:i:c:s0038012122003093

DOI: 10.1016/j.seps.2022.101502

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