Between a rock and a hard place: Economic expansion and social responsibility in UK media discourses on the global alcohol industry

Mary Thornton and Benjamin Hawkins

Social Science & Medicine, 2017, vol. 175, issue C, 169-176

Abstract: Transnational alcohol corporations (TACs) employ a range of strategies to achieve their business objectives, including attempts to frame perceptions of their activities in media debates. TACs aim to achieve a favourable regulatory environment by presenting themselves as socially responsible actors. However, the need to secure financial investment means they must also emphasise their potential for growth. This article investigates tensions between these objectives in coverage of the global alcohol industry in the UK print media.

Keywords: Alcohol policy; Alcohol industry; Corporate social responsibility; Media analysis; UK (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1016/j.socscimed.2017.01.003

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