Varying cognitive targets and response rates to enhance the question-behaviour effect: An 8-arm Randomized Controlled Trial on influenza vaccination uptake

Mark Conner, Tracy Sandberg, Chandani Nekitsing, Russell Hutter, Chantelle Wood, Cath Jackson, Gaston Godin and Paschal Sheeran

Social Science & Medicine, 2017, vol. 180, issue C, 135-142

Abstract: The question-behaviour effect (QBE) refers to the finding that survey questions about a behaviour can change that behaviour. However, little research has tested how the QBE can be maximized in behavioural medicine settings. The present research tested manipulations of cognitive targets (questions about anticipated regret or beneficence) and survey return rates (presence vs. absence of a sticky note requesting completion of the questionnaire) on the magnitude of the QBE for influenza vaccination in older adults.

Keywords: Question-behaviour effect; Vaccination; Randomized Controlled Trial; General public; Immunization (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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DOI: 10.1016/j.socscimed.2017.03.037

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