Using counterframing strategies to enhance anti-stigma campaigns related to mental illness

Bart Vyncke and Baldwin Van Gorp

Social Science & Medicine, 2020, vol. 258, issue C

Abstract: Despite the prevalence of media-based anti-stigma campaigns, there is little empirical evidence of their effectiveness and little guidance regarding which communicative strategies can bolster their message. Using a Belgian sample (N = 737) recruited in March–April 2019, the current experimental study manipulated a campaign message using counterframing strategies. Hierarchical linear regression analyses were used to investigate the effectiveness of the resulting nine variants.

Keywords: Belgium; Mental illness; Public stigma; Internalized stigma; Framing effects; Anti-stigma campaign; Need for cognitive closure (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:eee:socmed:v:258:y:2020:i:c:s0277953620303099

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DOI: 10.1016/j.socscimed.2020.113090

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