Non-market strategy as a framework for exploring commercial involvement in health policy: A primer

Elizabeth Eastmure, Steven Cummins and Leigh Sparks

Social Science & Medicine, 2020, vol. 262, issue C

Abstract: This paper outlines the role of non-market strategy and its relevance to public health. Three broad categories of non-market activity are described: corporate political activity, Corporate Social Responsibility (CSR) and legal activity, with examples relevant to public health. The importance to public health researchers of considering business activity through a non-market lens has been outlined. Using a non-market strategy perspective can assist with understanding the commercial determinants of health and analysing the writing of the ‘rules of the game’.

Keywords: Non-market strategy; Public health; Commercial interests; Health policy (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:eee:socmed:v:262:y:2020:i:c:s0277953620304767

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DOI: 10.1016/j.socscimed.2020.113257

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