Straight-sided beer and cider glasses to reduce alcohol sales for on-site consumption: A randomised crossover trial in bars

Laura A. Brocklebank, Anna K.M. Blackwell, Theresa M. Marteau, Gareth J. Hollands, Paul C. Fletcher, Katie De-loyde, Richard W. Morris, Mark A. Pilling, Rachel Pechey, Olivia M. Maynard, Angela S. Attwood and Marcus R. Munafò

Social Science & Medicine, 2021, vol. 278, issue C

Abstract: Straight-sided glasses can slow the rate of lager consumption in a laboratory setting compared with curved glasses. Slower drinking rates may lower overall alcohol consumption. Glass shape is therefore a potential target for intervention. The aim of this randomised crossover trial was to estimate the impact of serving draught beer and cider in straight-sided glasses, compared with usual, predominantly curved glasses, on alcohol sales for on-site consumption in bars.

Keywords: Choice architecture; Nudging; Glass shape; Alcohol consumption (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1016/j.socscimed.2021.113911

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