Evaluating the relationship between moral values and vaccine hesitancy in Great Britain during the COVID-19 pandemic: A cross-sectional survey

Kelly Ann Schmidtke, Laura Kudrna, Angela Noufaily, Nigel Stallard, Magdalena Skrybant, Samantha Russell and Aileen Clarke

Social Science & Medicine, 2022, vol. 308, issue C

Abstract: Mandating vaccinations can harm public trust, and informational interventions can backfire. An alternative approach could align pro-vaccination messages with the automatic moral values and intuitions that vaccine-hesitant people endorse. The current study evaluates the relationships between six automatic moral intuitions and vaccine hesitancy.

Keywords: COVID-19; Messaging; Cross-sectional survey; Great Britain; Moral foundations theory; Vaccine hesitancy (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1016/j.socscimed.2022.115218

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