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Estimating the effect on happiness through question randomization: An application to blood donation

Giacomo Degli Antoni and Giuseppe Vittucci Marzetti

Social Science & Medicine, 2022, vol. 309, issue C

Abstract: We rely on the randomized activation of the heuristic of attribute substitution to analyze the effect of blood donation on donors' happiness. We randomly delivered two versions of a questionnaire where the happiness question is alternatively placed immediately before or after a categorical question asking about the blood donor condition of the respondent (non-donor, previously donor, donor). By comparing the answers given to the happiness question in the two versions, we find a positive effect of donating blood on donors' happiness. We discuss the pros and cons of this method to investigate the determinants of subjective well-being.

Keywords: Attribute substitution; Blood donation; Happiness; Pro-social behavior; Subjective well-being (search for similar items in EconPapers)
JEL-codes: C21 C93 D61 D64 I31 (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1016/j.socscimed.2022.115255

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Social Science & Medicine is currently edited by Ichiro (I.) Kawachi and S.V. (S.V.) Subramanian

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