Temporal frames, temporal focus, and behavioral expectations: The persuasive impact of near and distant threats

Manusheela Pokharel, Jakob D. Jensen, Sophia Taylor-Burton, Andy J. King, Kevin K. John and Sean Upshaw

Social Science & Medicine, 2023, vol. 328, issue C

Abstract: Ultraviolet (UV) photography and photoaging visuals make hidden sun damage visible to the naked eye, granting the potential to create messages that vary in temporal dimensionality. As UV photos depict immediate skin damage, the photo communicated that exposure in sun causes invisible damage to the young truck driver (near temporal frame) and visible damage (e.g., wrinkles) to the old truck driver (distant temporal frame).

Keywords: Temporal frame; Loss frame; Gain frame; Consideration of future consequences; Sun safe behavior (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1016/j.socscimed.2023.115967

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