Youth behavioural responses to regulated alcohol advertising content: Results from a mixed-methods study in France

Karine Gallopel-Morvan, Jacques François Diouf and Nicolas Sirven

Social Science & Medicine, 2024, vol. 352, issue C

Abstract: The World Health Organization advocates measures regulating alcohol advertising content, as illustrated by the French Évin law. However, how people react to such regulation has been under-investigated. The research reported here has two objectives: to analyze how different advertising contents (regulated or not) affect the persuasion process from attention to behavioural responses, and whether young people are protected; to examine how alcohol warnings perform depending on their salience and the advertising content displayed (regulated or not).

Date: 2024
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DOI: 10.1016/j.socscimed.2024.117002

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