Framing coalitions and the Canadian overdose crisis: The case of opioid marketing

Daniel Eisenkraft Klein, Quinn Grundy, Benjamin Hawkins and Robert Schwartz

Social Science & Medicine, 2025, vol. 381, issue C

Abstract: The overdose crisis remains one of the most pressing public health emergencies in North America, with the marketing of prescription opioids identified as a key contributor to its escalation. Notwithstanding, the role of prescription opioids in the current overdose crisis, as well as the extent to which marketing and education can be distinguished, remains highly debated.

Date: 2025
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DOI: 10.1016/j.socscimed.2025.118247

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