Promoting the organ donor card: A causal model of persuasion effects

Stephanie A. Skumanich and David P. Kintsfather

Social Science & Medicine, 1996, vol. 43, issue 3, 401-408

Abstract: Due to the present critical shortage of donor organs available for transplantation, effective communication strategies are necessary to heighten public commitment to donation. The promotion of organ donor card-signing may be a successful vehicle in the achievement of this goal. Based on the Elaboration Likelihood Model of persuasion effects, evidence of the motivation for organ donor card-signing, and examination of previous donation message tests, this study proposes and tests a causal model of response to organ donor card appeals. The inter-relationship of values, empathy arousal, and issue involvement was found to be a significant driving force in the persuasive process for the behavioral intention to sign an organ donor card. Implications of these findings for future research are addressed.

Keywords: organ; donation; organ; donor; card; persuasion; effects (search for similar items in EconPapers)
Date: 1996
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