Beyond the medical-informational model: Recasting the role of communication in tuberculosis control

Silvio Waisbord

Social Science & Medicine, 2007, vol. 65, issue 10, 2130-2134

Abstract: Although communication has recently gained increased recognition in tuberculosis (TB) control programs, current thinking and practice remains boxed within the epistemological boundaries of the "bio-medical" model. The latter posits that information about transmission and care is crucial to promote early diagnosis and treatment. However, when populations confront a series of socio-cultural and structural barriers to access TB care, medical knowledge and awareness alone cannot effectively promote ideal practices. The article suggests that communication programs need to adopt a "social rationality" perspective based on nuanced understanding of community experience of TB. Suggestions are offered about how communication contributes to addressing challenges in TB control.

Keywords: Tuberculosis; (TB); Communication; Social; mobilization; Social; rationality (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (2)

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