 Comparison of television and gate demand in the National Basketball AssociationKevin Mongeon and Jason Winfree Sport Management Review, 2012, vol. 15, issue 1, 72-79 Abstract: This study analyzes the differences between the determinants of economic demand for television audiences and gate attendance. Due to data availability problems, there are few studies focused on television demand for North American sports leagues, and most of those studies do not compare the differences between television and live game audiences. The primary determinants of demand that are compared are income, team quality, and both direct and indirect substitutes. Using data from the National Basketball Association (NBA), we find that fans who attend games live are inherently different from fans who watch games on television. Although insignificant to gate attendance, income is an inferior good to television audiences. Fans who watch the games on television are 4.5 times more sensitive to winning. The demand for television audiences is decreased more by direct substitutes compared to gate demand. However, demand for gate attendance is decreased more by indirect substitutes compared to television demand. Keywords: Demand; Attendance; Television; Basketball; Sports Economics; National Basketball Association (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:spomar:v:15:y:2012:i:1:p:72-79 Ordering information: This journal article can be ordered from DOI: 10.1016/j.smr.2011.09.001 Access Statistics for this article Sport Management Review is currently edited by Tracy Taylor More articles in Sport Management Review from Elsevier |
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