Confirmatory factor analysis of the Purchaser Style Inventory for Sport Products (PSISP)

Eddie T.C. Lam and John Bae

Sport Management Review, 2014, vol. 17, issue 3, 254-264

Abstract: Consumers are bombarded every day by numerous promotion messages, and their decision making in purchasing sport goods or services is frequently confused by these advertised information (Lysonski, Durvasula, & Zotos, 1996). For this reason, research in consumer decision-making styles has become increasingly popular. In 2009, Bae, Lam, and Jackson developed the Purchaser Style Inventory for Sport Products (PSISP) to identify consumers’ shopping behaviors. However, the PSISP was exploratory in nature. The purpose of this study was to validate the PSISP using confirmatory factor analysis. Participants (N=455) were college students in the southern region of the United States. Fit indices (e.g., CFI=.92, SRMR=.068, RMSEA=.065: 90% CI=.062; .068) indicated the model provided reasonable fit to the data. After model respecification, the 37-item PSISP-II model significantly (p<.001) improved and included nine latent factors: Quality, Brand, Fashion, Recreation, Price, Impulse, Confusion, Habit, and Endorsement. It was concluded that the PSISP-II was a reliable scale in measuring consumer decision-making styles in purchasing sport products.

Keywords: Consumer behavior; Factor structure; Composite reliability; Variance extracted (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1441352313000582
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:spomar:v:17:y:2014:i:3:p:254-264

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/bibliographic
http://www.elsevier. ... 716936/bibliographic

DOI: 10.1016/j.smr.2013.08.003

Access Statistics for this article

Sport Management Review is currently edited by Tracy Taylor

More articles in Sport Management Review from Elsevier
Bibliographic data for series maintained by Catherine Liu ().