“Scandalous!”: Reputation, impression management, and employee assistance programs (EAPs) in the NBA

Kwame J.A. Agyemang, Antonio S. Williams and Dae Yeon Kim

Sport Management Review, 2015, vol. 18, issue 4, 609-617

Abstract: This case study explores how the National Basketball Association (NBA) can rebuild its reputation in response to recurrent player scandals. The case centers on a reputation management firm that has been contracted by the league. The firm has been asked to develop programs that will permit players to make better decisions in their personal lives. NBA commissioner Adam Silver believes such programs will curb the likelihood of future player scandals, thereby enhancing the players’ lives and limiting their ability to damage the league's reputation. To commence the process, the firm has been invited to sit-in on a meeting with Commissioner Silver and a group of NBA staff members who have past work experiences assisting players with their transition to the NBA.

Keywords: Corporate reputation; Scandals; Impression management; Employee assistance programs; National Basketball Association (NBA); Erving Goffman (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1016/j.smr.2014.11.003

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