Sport team emotion: Conceptualization, scale development and validation

Seunghwan Lee, Yukyoum Kim and Bob Heere

Sport Management Review, 2018, vol. 21, issue 4, 363-376

Abstract: The purpose of this study was to identify key emotions associated with professional sport team brands and to develop a valid, reliable scale to measure the recall of these emotions. A pool of 30 potential emotions was drawn through a content analysis, a qualitative study (n = 67), frequency analysis (n = 560), and categorization process. The identified emotions were subjected to an exploratory factor analysis (n = 260) and confirmatory factor analysis (n = 286). The emotion recall scale consists of 24 emotions representing 7 dimensions: connectedness, elation, competitiveness, surprise, anger, unhappiness, and worry. The authors offer evidence of internal consistency of the scale and convergent, discriminant, and criterion validity evidence. Theoretical and practical implications are discussed.

Keywords: Emotion; Sport team brand; Sport consumer behavior; Scale development (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:spomar:v:21:y:2018:i:4:p:363-376

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DOI: 10.1016/j.smr.2017.08.007

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