 Using a discrete choice experiment to estimate spectators’ willingness to pay for professional baseball park sportscapeJin-ho Shin and Seong Ok Lyu Sport Management Review, 2019, vol. 22, issue 4, 502-512 Abstract: The physical environment of sport facilities, referred to as the sportscape, has a substantial influence on the extent to which sport fans attend sporting events and revisit the facilities. Accordingly, professional franchises make efforts to construct new stadiums with different sportscape elements, which serve as important factors that determine spectators’ levels of attendance satisfaction. With a sample of South Korean baseball fans, the authors examine which sportscape components of professional ballparks are considered most important by spectators, as well as how baseball attendees indicate their willingness to pay for particular sportscape attributes. Based on a discrete choice experimental approach, results indicate that spectators place the greatest importance on fast access to ballparks largely dependent upon the location. Results also suggest that respondents are willing to pay KR₩4102 for one more subway line. Different strategies for developing successful sportscape components are discussed. Keywords: Sportscape; Baseball park; Discrete choice experiment; Willingness to pay (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:spomar:v:22:y:2019:i:4:p:502-512 Ordering information: This journal article can be ordered from DOI: 10.1016/j.smr.2018.06.009 Access Statistics for this article Sport Management Review is currently edited by Tracy Taylor More articles in Sport Management Review from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.