Misalignments between users and designers as source of inspiration: A novel hybrid method for physical new product development

Giulia Granato, Arnout R.H. Fischer and Hans C.M. van Trijp

Technovation, 2022, vol. 111, issue C

Abstract: This paper replies to the call for more agile-stage-gate hybrid methods in the context of physical innovations. By showing how some of the characteristics of conventional linear stage-gate methods and of the agile approaches can be integrated, we propose and test a new form of hybrid method for the physical new product development process (NPD).

Keywords: Stage-gate; Agile; New product development; Hybrid methods; Physical product innovation; Misalignments between companies and consumers; Packaging (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eee:techno:v:111:y:2022:i:c:s0166497221001723

DOI: 10.1016/j.technovation.2021.102391

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