An analytical framework to compare innovation strategies and identify simple rules

Ananya Sheth and Joseph V. Sinfield

Technovation, 2022, vol. 115, issue C

Abstract: Innovation strategy is a context specific set of choices towards a goal that is underpinned by strategic logic. We link three archetypal innovation strategies via an analytical framework covering four dimensions- ‘objectives’, ‘scope’, ‘advantages’, and ‘flaws’. We argue that such a framework is currently non-existent and enables innovation strategy comparisons on a common basis. Patterns in the ‘disruptive’, ‘modular’, and ‘enabling’ innovation archetypes, help draw out simple rules for proactive innovation strategy. Thus, the theoretical contributions of this paper are two-fold- (a) the introduction of a novel analytical framework to characterize innovation strategies, and facilitate their comparison on common basis; and (b) the pattern-driven discovery of simple rules for three innovation types, thereby contributing to the emerging theory of strategic heuristics.

Keywords: Innovation strategy; Simple rules; Strategic heuristics; Strategic logics; Disruptive innovation; Modular innovation; Enabling innovation; Innovation archetypes (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:techno:v:115:y:2022:i:c:s0166497222000815

DOI: 10.1016/j.technovation.2022.102534

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