Home region orientation, international intensity, and funding performance of international crowdfunding projects

Jianwei Hu, Xiuping Hua, Haolin Li and Agyenim Boateng

Technovation, 2025, vol. 140, issue C

Abstract: This paper investigates whether international reward crowdfunding campaigns effectively attract global backers by testing the global market penetration level and explores the impact of home region orientation and international intensity on crowdfunding performance. Utilising 24,100 Kickstarter reward crowdfunding campaigns in the technology sector across the triad from 2009 to 2019, we find that home-region-specific advantages are important determinants of fundraising success. Our evidence also indicates that home region orientation positively moderates the multi-nationality-crowdfunding performance relationship. Lastly, cross-sectional tests reveal heterogeneous impacts of home-region advantages across backers’ home-country levels of financial inclusion and investor protection.

Keywords: Reward crowdfunding; Regional strategy; International intensity (search for similar items in EconPapers)
JEL-codes: G10 G23 N20 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0166497224002141
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:techno:v:140:y:2025:i:c:s0166497224002141

DOI: 10.1016/j.technovation.2024.103164

Access Statistics for this article

Technovation is currently edited by Jonathan Linton

More articles in Technovation from Elsevier
Bibliographic data for series maintained by Catherine Liu ().