Demographics and behavior of Internet users in China

Xiang Fang and David C. Yen

Technology in Society, 2006, vol. 28, issue 3, 363-387

Abstract: This empirical study concerning the demographic and behavioral trends of Chinese Internet users will help both researchers and practitioners to understand the changing nature of Chinese Internet use. After China's accession to the World Trade Organization (WTO), Internet service markets opened to foreign investment. Today an increasing number of Chinese people and organizations use the Internet for varying purposes. Thus, understanding the relations between demographic data and behavioral patterns of Internet users in China is essential. This study also discusses how to guide IS practitioners to develop effective strategies and tactics to penetrate highly competitive, developing cyber-markets. The findings presented here will facilitate the development and construction of websites capable of reaching millions of existing Web users.

Keywords: Internet users; Demographics; Behavior; Changing pattern; E-commerce; Online purchasing; China (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:28:y:2006:i:3:p:363-387

DOI: 10.1016/j.techsoc.2006.06.005

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