Using mobile devices in a high risk context: The role of risk and trust in an exploratory study in Afghanistan

Kent Marett, Allison W. Pearson, Rodney A. Pearson and Erich Bergiel

Technology in Society, 2015, vol. 41, issue C, 54-64

Abstract: Mobile phone adoption and use are common-place in the western world, yet still are associated with risks of loss of privacy and information security. However, in high-risk cultures and countries, such as those at war or threatened by terrorism, mobile phone adoption and benefits of use may be perceived quite differently. In this study, we use e-commerce and adoption theories to build a model of trust and risk as predictors of mobile use benefits in a sample of current mobile users in southern Afghanistan. The responses collected from a survey of over seven thousand Afghani citizens were used to test the research model. The results suggest that despite the potential danger, the mobile device owners who were surveyed perceived the benefits derived from use as being worthwhile. The results are discussed with implications for managers and practitioners provided.

Keywords: Mobile use; Risk; Trust; Perceived benefits; Afghanistan (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:41:y:2015:i:c:p:54-64

DOI: 10.1016/j.techsoc.2014.11.002

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