 Evaluation the effect of mobile information services for public transportation through the empirical research on commuter trainsTakayuki Matsumoto and Kazuyoshi Hidaka Technology in Society, 2015, vol. 43, issue C, 144-158 Abstract: Railways play an important role in the way people move around their communities. The purpose of this study is to identify the factors which improve overall satisfaction with railway services in order to increase railway usage. This literature especially focuses on mobile information services on commuter trains. In this study we verified what kind of mobile information services passengers need while using railways, especially while on board, through two empirical surveys on commercial commuting trains. We provided not only rail information but also marketing-related information such as news, shop information, advertising and coupons for smartphones. Content server access logs were then obtained and analyzed, and several questionnaires were conducted in order to evaluate these information services during the test period. We used customer satisfaction (CS) portfolio analysis in order to clarify the relationship between satisfaction with each type of content and overall intent to use the mobile information services. Keywords: Mobile; Information services; Public transportation; Location-based services; Customer satisfaction (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:43:y:2015:i:c:p:144-158 DOI: 10.1016/j.techsoc.2015.08.001 Access Statistics for this article Technology in Society is currently edited by Charla Griffy-Brown More articles in Technology in Society from Elsevier |
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