How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?

Hasan Aksoy

Technology in Society, 2017, vol. 51, issue C, 133-141

Abstract: •The study is a first attempt to investigate innovation importance for SMEs in emerging market.•This study examines marketing innovation, innovation culture and product innovation in a unified model.•Evidence for the effects of these factors on SME market performance is reviewed.

Date: 2017
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Citations: View citations in EconPapers (25)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:51:y:2017:i:c:p:133-141

DOI: 10.1016/j.techsoc.2017.08.005

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