Factors affecting the behavioral intention to adopt mobile banking: An international comparison

Jonathan C. Ho, Chorng-Guang Wu, Chung-Shing Lee and Thanh-Thao T. Pham

Technology in Society, 2020, vol. 63, issue C

Abstract: Over the past decade, the markets for mobile and wireless services have been among the world's fastest-growing, especially in Asian countries, presenting financial institutions with significant opportunities to offer value-added services. Mobile banking has since emerged as a new channel enabling the banks to react strategically to changes in competitive forces and to enhance customer convenience.

Keywords: Mobile banking; Diffusion of innovation; Technology acceptance model; Decomposed theory of planned behavior; International comparison (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (24)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:63:y:2020:i:c:s0160791x19307432

DOI: 10.1016/j.techsoc.2020.101360

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