Social media for health promotion: A visual analysis of “TB proof” South Africa's Facebook page

Asongu Acha-Anyi, Paul Acha-Anyi, Simplice Asongu and Vanessa Tchamyou ()

Technology in Society, 2020, vol. 63, issue C

Abstract: Health promotion is an educational tool that can be used to educate and create awareness of health issues through various media forms. The purpose of this study was to explore the use of social media (TB Proof South Africa's Facebook page) in creating tuberculosis (TB) awareness. A qualitative case study approach was used to collect data from TB Proof South Africa's Facebook page. An in-depth visual analysis of TB Proof South Africa's Facebook page was carried out over a five-month period (from 1 February to June 30, 2017). The analysis of TB Proof South Africa's Facebook page was conducted in order to determine the use of social media for health promotion. Such a comprehensive analysis was aimed at determining if the visuals on this page create awareness on TB as an illness. Common themes were identified including, TB medication, TB patients and healthcare workers raising awareness on TB. The findings have potential implications for health promotion efforts using social media.

Keywords: Health promotion; Social media; Facebook; Tuberculosis (TB); Health communication; TB Proof South Africa (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (2)

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Working Paper: Social media for health promotion: A visual analysis of “TB Proof” South Africa’s Facebook page (2020)
Working Paper: Social media for health promotion: A visual analysis of “TB Proof” South Africa’s Facebook page (2020)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:63:y:2020:i:c:s0160791x20301263

DOI: 10.1016/j.techsoc.2020.101386

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