Consumer's intention to purchase 5G: Do environmental awareness, environmental knowledge and health consciousness attitude matter?

Sayed Kifayat Shah, Tang Zhongjun, Abdul Sattar and Zhou XinHao

Technology in Society, 2021, vol. 65, issue C

Abstract: With the enhancement of consumer's environmental awareness, environmental knowledge and health consciousness attitude, environment friendly product and services have attracted much attention. The main objective of this study was to analyze the determinants of consumer's adoption intention to 5G services. Value adaptation Model (VAM) model was extended to develop a correlational model by adding three factors: environmental awareness, environmental knowledge, and health consciousness attitude to pay for 5G services. The model was tested based on online survey data from 423 respondents in China applying structural equation modelling (SEM) approach. The final results illustrate the significant relationship between environmental awareness, knowledge and health-consciousness attitude, which further influences consumer's intentions to purchase 5G. In addition, compared with previous models, this model can improve the explained variance. The significance of the study for managers and researchers and some limitations are also discussed.

Keywords: VAM model; Environmental awareness; Environmental knowledge; Health consciousness attitude; User adoption intentions (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160791X21000385
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:65:y:2021:i:c:s0160791x21000385

DOI: 10.1016/j.techsoc.2021.101563

Access Statistics for this article

Technology in Society is currently edited by Charla Griffy-Brown

More articles in Technology in Society from Elsevier
Bibliographic data for series maintained by Catherine Liu ().