 Hybrid economy in the digital age: The case of the independent music community in KoreaBernard Burnes and Hwanho Choi Technology in Society, 2021, vol. 65, issue C Abstract: The Internet is creating an increasing number of virtual communities and organisations. For many people, these virtual spaces are more real and important to them than anything in the physical world. The nature of these virtual communities and the way they are changing the relationship between market and non-market forms, are the focus of this article. As our study of the independent music scene in South Korea will show, fans have created their own virtual community, which has developed powerful non-market practices that coexist with and influence existing market practices to create a new, hybrid economic mechanism. To understand how this apparently chaotic and unregulated hybrid economic mechanism operates, we draw on studies of digital economy. This perspective seeks to understand hybridity in the economy and widespread participation and power equalisation as core factors in the development of virtual communities. Keywords: Virtual community; Consumer community; Hybrid economy; Digital economy; Commons-based peer production; Independent music; South Korea (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:65:y:2021:i:c:s0160791x21000579 DOI: 10.1016/j.techsoc.2021.101582 Access Statistics for this article Technology in Society is currently edited by Charla Griffy-Brown More articles in Technology in Society from Elsevier |
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