Amazon's New Supra-Omnichannel: Realizing Growing Seamless Switching for Apparel During COVID-19

Chihiro Watanabe, Waleed Akhtar, Yuji Tou and Pekka Neittaanmäki

Technology in Society, 2021, vol. 66, issue C

Abstract: While COVID-19 has driven a significant drop in sales, the apparel industry has been undergoing a digital solution-oriented transformation.

Keywords: Supra-omnichannel; Growing seamless switching; Luxury brands; On-demand manufacturing; Advanced digital fashions; Amazon (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x21001202

DOI: 10.1016/j.techsoc.2021.101645

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