Entrepreneurs’ views of the gerontech market

Rina Naor, Ron Nabarro and Michal Isaacson

Technology in Society, 2021, vol. 67, issue C

Abstract: As the population of older adults in the world grows older adults hold potential as customers for new technologies and innovations. Despite the great potential that the Gerontechnology market has, many entrepreneurs are wary of focusing their efforts towards this segment.

Keywords: Innovation; Entrepreneurship; Aging; Gerontechnology (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21001858

DOI: 10.1016/j.techsoc.2021.101710

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