Can big data analytics help organisations achieve sustainable competitive advantage? A developmental enquiry

Tushar R. Shah

Technology in Society, 2022, vol. 68, issue C

Abstract: Society is changing radically and fast, triggered by the digital revolution. Firms are thus looking for newer ways to attract, satisfy and retain those customers as their needs and aspirations change. Such newer ways constitute the firms’ quest to achieve competitive advantage. However, in this current digital era almost all the traditional “Porterian” competitive advantage barriers are difficult to sustain. Further, COVID has led to a rapid acceleration in the pace of digitalisation. Can the huge data generated in every digitally enabled entity of today be judiciously combined with other firm resources? Can this big data be transformed into meaningful knowledge which organisations can leverage to sustain and grow? Can big data provide a sustainable competitive advantage?

Keywords: Big data analytics; Knowledge-based view; Maturity model; Resource-based view; Sustainable competitive advantage; Digital age (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160791X21002761
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x21002761

DOI: 10.1016/j.techsoc.2021.101801

Access Statistics for this article

Technology in Society is currently edited by Charla Griffy-Brown

More articles in Technology in Society from Elsevier
Bibliographic data for series maintained by Catherine Liu ().