Linking Dark Triad traits to Instagram addiction: The mediating role of motives

Davoud Nikbin, Seyedeh Khadijeh Taghizadeh and Syed Abidur Rahman

Technology in Society, 2022, vol. 68, issue C

Abstract: The purpose of this study is to investigate the direct and indirect effects of Dark Triad (DT) traits (Narcissism, Machiavellianism, and Psychopathy) on Instagram addiction by considering the mediating roles of motives (social, conformity, enhancement, and coping). Data were obtained from 315 Instagram users in Oman and analyzed using the Partial Least Square (PLS) technique. The results indicated that Narcissism, Machiavellianism, and Psychopathy have a positive and significant effect on Instagram addiction. Conformity, enhancement and coping motives were found to mediate the influence of Narcissism on Instagram addiction. Conformity motive mediated the Machiavellianism–Instagram addiction link and coping motive mediated the Psychopathy–Instagram addiction link. Psychologists, social scientists, tech-oriented individuals, organizations, and policy makers would benefit from this study by unlocking the potentials of measures to prevent Instagram addiction.

Keywords: Dark triad traits; Narcissism; Machiavellianism; Psychopathy; Motives; Instagram addiction (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x22000331

DOI: 10.1016/j.techsoc.2022.101892

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