Internet shopping in the Covid-19 era: Investigating the role of perceived risk, anxiety, gender, culture, and trust in the consumers’ purchasing behavior from a developing country context

Khaled M.S. Faqih

Technology in Society, 2022, vol. 70, issue C

Abstract: Unlocking the power of information technologies has become a core driver of business transformation and growth, particularly Internet-enabled technologies. It is a recognizable fact that the Internet shopping trend sweeping developed countries and is still in its development stage in developing countries. Covid-19 pandemic triggered a surge in online shopping, resulting in a massive acceleration in online businesses in both developed and developing cultures. This study intends to study the adoption dynamics of Internet shopping during the Covid-19 pandemic era. The current study recognizes that trust is a crucial prerequisite to effectively dampen the noise associated with the uncertainty, insecurity, and ambiguous nature of Internet shopping technology. Certainly, a perceivably trustworthy Internet shopping environment would position individuals in a less difficult mandate to start transacting online. To achieve the goals of this study, the influence of perceived risk, Internet shopping anxiety, gender on trust and intention, and the moderating impact of cultural differences on the trust-intention relationship. A questionnaire was developed utilizing validated measurement items taken from previous research. A convenience sample was used to collect data through a self-administered questionnaire. The empirical data which consists of 215 valid datasets were analyzed utilizing WarpPLS software. Perceived risk, Internet shopping anxiety, and gender were found to exert empirical influence on trust and intention with the exception of perceived risk which showed an insignificant correlation with behavioral intention. Cultural differences, with exception of the masculinity-femininity dimension, negatively moderate the trust-intention relationship as proposed in this study. Finally, theoretical contributions and practical implications are addressed.

Keywords: Internet shopping; Perceived risk; Internet shopping anxiety; Gender; Jordan; Online trust; Culture (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160791X22001336
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:70:y:2022:i:c:s0160791x22001336

DOI: 10.1016/j.techsoc.2022.101992

Access Statistics for this article

Technology in Society is currently edited by Charla Griffy-Brown

More articles in Technology in Society from Elsevier
Bibliographic data for series maintained by Catherine Liu ().