Protecting privacy in Pokémon Go: A multigroup analysis

Mathupayas Thongmak

Technology in Society, 2022, vol. 70, issue C

Abstract: Location-Based Services (LBSs) and Augmented Reality (AR) technologies are extensively adopted in various contexts such as Location-Based Games (LBGs). However, those technologies could increase information privacy concerns and perceived risks for users. Thus, privacy protection mechanisms are important. This study aims to explore the direct or indirect effects of self-efficacy to protect information privacy, privacy knowledge, privacy concerns, and perceived risks on privacy protection behaviours of an LBG's players and to investigate the different effects among two-player groups (full-time students and full-time employees). Three types of privacy protection behaviours are explored: fabricate, seek, and refrain behaviours. Data are gathered from 259 Pokémon GO's players. Confirmatory Factor Analysis (CFA), Structural Equation Modeling (SEM), and Multi-group analysis are applied to test the research hypotheses. Privacy knowledge, self-efficacy, privacy concerns, and perceived risks are confirmed as salient factors directly or indirectly influencing the privacy protection behaviour of players one way or another.

Keywords: Pokémon GO; Location-based; Augmented reality; Mobile game; Information privacy; Protection motivation theory (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160791X22001403
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:70:y:2022:i:c:s0160791x22001403

DOI: 10.1016/j.techsoc.2022.101999

Access Statistics for this article

Technology in Society is currently edited by Charla Griffy-Brown

More articles in Technology in Society from Elsevier
Bibliographic data for series maintained by Catherine Liu ().