Who’S clicking on on-demand? media consumption patterns of generations Y & Z

Tal Laor and Yair Galily

Technology in Society, 2022, vol. 70, issue C

Abstract: The current research looks at media consumption patterns of members of generations Y and Z, who grew up in an age of significant digital communications and Internet changes. A comprehensive survey of 800 Israeli respondents was conducted: 500 from Gen Y and 300 from Gen Z. The findings show intergenerational differences in media consumption patterns. The youngest respondents (generation Z) consumed more on-demand content than their generation Y counterparts. In both cohorts, no gender-based differences in media consumption patterns were found, although the sector-based digital divide remained stable: even among the younger respondents, secular individuals consume more digital content than religious individuals.

Keywords: Digital divide; Generations; Media uses; Gender; Religious (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:70:y:2022:i:c:s0160791x22001579

DOI: 10.1016/j.techsoc.2022.102016

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