Finding the ‘nudge’ in hypernudge
Technology in Society, 2022, vol. 71, issue C
‘Hypernudge’ describes a group of phenomena which occur at the intersection of behavioural science and computer science, and law. The term been increasingly used in the latter field, though sparingly in behavioural science. As such, ‘hypernudge’ remains largely absent from the behavioural science lexicon, inhibiting the field from participating within vital discussions surrounding the use of psychological insights with ubiquitous computing.
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