Farmers' adoption of digital technology and agricultural entrepreneurial willingness: Evidence from China

Fanghua Li, Dungang Zang, Abbas Ali Chandio, Dongmei Yang and Yuansheng Jiang

Technology in Society, 2023, vol. 73, issue C

Abstract: Agricultural entrepreneurship significantly improves farmers' livelihoods and it also contributes toward poverty reduction. In the present study, we used the data of the China Household Finance Survey (CHFS 2019) as a sample, and empirically examined the dynamic linkages between adoption of digital technology (ADT) and farmers' agricultural entrepreneurial willingness (AEW). The findings of this study reveal that (1) the ADT significantly improved farmers' AEW by 18.5%; (2) the ADT more significantly affected the entrepreneurial willingness of farmers who live in less developed rural areas, or who preference for risk, or whose households have not been affected by major adverse events, or who belong to the rural elite; (3) digital financial participation plays a partial mediating effect of 11.7% in the effect of the ADT on farmers' AEW, with financial literacy and subjective well-being having moderating effects and reinforcing the effect of the ADT on farmers' AEW. Finally, we put forward several policy recommendations, such as narrowing the ‘three-level digital divide’, improving digital human capital, and developing digital inclusive finance to provide new ideas for farmer entrepreneurship, to enhance farmer's livelihood and to promote rural economic development.

Keywords: Adoption of digital technology; Agricultural entrepreneurial willingness; Livelihoods; CHFS (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (14)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160791X23000581
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:73:y:2023:i:c:s0160791x23000581

DOI: 10.1016/j.techsoc.2023.102253

Access Statistics for this article

Technology in Society is currently edited by Charla Griffy-Brown

More articles in Technology in Society from Elsevier
Bibliographic data for series maintained by Catherine Liu ().