Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores

Rana Muhammad Sohail Jafar, Wasim Ahmad and Yanming Sun

Technology in Society, 2023, vol. 74, issue C

Abstract: The metaverse is a confluence of several technical breakthroughs that promotes social and economic engagement, resulting in a novel and immersive online purchasing experience. The main objective of this study is to investigate how metaverse attributes affect users' sense of telepresence, product knowledge and purchase intentions in the metaverse stores. This research provides a theoretical basis for understanding customer behavior in virtual stores by adapting the Stimulus Organism Response (S–O-R) model. The Partial Least Square Structural Equations Modelling (PLS-SEM) approach was applied to analyze the data collected from 258 respondents via an online survey. Respondents were consumers who have actively engaged in the metaverse applications. Metaverse stimuli attributes (i.e., effectiveness, vividness, and interactivity) have a positive significant influence on metaverse organismic experience (i.e., telepresence). Additionally, metaverse telepresence has a significant positive influence on customers responses (i.e., perceived product knowledge, and purchase intentions). This study offers cutting-edge recommendations for tech giants and metaverse developers to facilitate consumers’ buying behavior in metaverse stores.

Keywords: Effectiveness; Interactivity; Metaverse stores; Product knowledge; PLS-SEM; Telepresence; Vividness (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160791X23000702
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:74:y:2023:i:c:s0160791x23000702

DOI: 10.1016/j.techsoc.2023.102265

Access Statistics for this article

Technology in Society is currently edited by Charla Griffy-Brown

More articles in Technology in Society from Elsevier
Bibliographic data for series maintained by Catherine Liu ().