Do micro-celebrities preserve social roles? Differences between secular and religious female Instagram lifestyle influencers

Tal Laor

Technology in Society, 2024, vol. 78, issue C

Abstract: In recent years, with the growth of social networks such as Instagram, network influencers and micro-celebrities with a mass audience of followers have begun to emerge. Corporations and companies supposedly use through these influencers to create a more direct connection with consumers through the “daily lives” of followers.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001908

DOI: 10.1016/j.techsoc.2024.102642

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